Fender Rebrand & Campaign
October - November 2023
Various
An exercise for both redesigning the Fender brand into something better suited to one of the most well-known guitar companies in the States, as well as creating a new advertising campaign.
The campaign idea is called “Make Some Noise,” aimed towards the aspiring and amateur guitarist market. Encouraging people to make music just for themselves both fosters creative spirit, even if it isn’t making big bucks in concert arenas, and sells to more users.