HCC Branding Guide
December 2023
Various
An exercise in creating a branding guide for a made-up company, and creating its brand identity.
The “Home Curiosity Channel” is a fake TV channel akin to PBS that specializes in documentaries of niche but fascinating subjects that the layperson does not normally get to ever hear about.
The contents of the guide include the brand’s logo and applications of the logo; variations of the logo for sub-brands (focused programme departments of HCC STEM, HCC Humanities, and HCC Culture); brand typography; brand colors; and a business card for employees.